A ‘No No’ List is A Commitment to Quality
Today’s customers demand to know the ingredients and materials that go into the food they eat. They are looking for more easily identifiable ingredients on their food labels along with more transparency. This is driving a movement of developing food products that are made with simple and easily recognizable ingredients, and excluding ingredients that are not considered clean.
Your customers have a demand. Cook’s Delight® is here to answer it.
The Cook’s Delight Difference
A ‘No No’ List is is a pledge that specific ingredients will not be found in food products. Typically, a No No List includes artificial ingredients, artificial colors, artificial flavors, artificial sweeteners, artificial preservatives and highly processed ingredients.
A ‘No No’ List is company specific and therefor not a universal list. Some companies put the bare minimum on their No No list. At Cook’s Delight, we go above and beyond.
Cook’s Delight® clean label soup bases…
- Always comply with the stringent requirements of No No Lists
- No sacrifice in flavor
- Meet customer standards
- Exceed customer expectations
This gives R&D and purchasing professionals the flexibility they need when developing formulas for food products within the guidelines of the clean label requirements for their customers’ recipes and menus. It allows us to create tastes that your customers need and demand.
Meeting the Market
Clean label and clear label food ingredients are the new normal for many restaurant and grocery chains such as Panera Bread, Noodles & Co., Whole Foods, Trader Joe’s, and more every day. These companies, and many more, have developed versions of their No No List that identifies ingredients that are not acceptable to them in any food product.
In a changing market, a No No list gives you flexibility to adapt to new tastes. It allows you to offer products to your customers that they can be proud of. It allows you to meet the market.
A ‘No No’ List Gets You to Yes
Food companies that develop products with Cook’s Delight clean label soup bases assure their customers that they can be confident in the food they consume. They generate customer loyalty by meeting the market at the point of their demands.
At Cook’s Delight, we’re proud to help you create products that are delicious, nutritious, and ready for today’s customers. When you ask for a No No List you can count on, we say yes.